Global Health Ideas

Finding global health solutions through innovation and technology

Malaria Ad to Air During Olympic Opening Ceremony

This just in, more details to follow…

“ExxonMobil’s latest effort to heighten awareness of malaria will come through the first-ever corporate television ad focused on malaria. You can view the ad at: www.exxonmobil.com/olympics_malaria. ”

“The ad will appear on NBC during the opening ceremonies and throughout the highly anticipated summer Olympic Games in Beijing – where, as you may know, of the approximately 205 countries competing, more than half have malaria-carrying mosquitoes. The advocacy ad encourages viewers to visit Roll Back Malaria’s Web site http://www.rbm.who.int/donate.html), where they can learn how to join the global fight against malaria.”

Thanks to Pam for this information. I’ll post more on this later

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Written by Mahad Ibrahim

August 8, 2008 at 10:42 am

Posted in Global Health

4 Responses

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  1. […] Malaria Ad to Air During Olympic Opening Ceremony […]

  2. I think its great that a large corporation is taking iniative and becoming involved in creating a public health campaign to increase awarenss of Malaria. Althouhg medicinal treatment is important, I hope that ExxonMobil will become more heavily involved with the prevention side of things and distributing bed nets to all those that need them. Education is also a huge part of defeating diseases in areas with endemic Malaria. This is exciting that this ad will be run during the olympics and I hope it will be a wake up call to all those who see it.

    Jes Hansen

    August 11, 2008 at 8:14 pm

  3. I’ve seen the ad twice already (during the opening ceremonies and again today.) It’s great to see Exxon Mobil spending as much as $750,000 to promote its social responsibility efforts around malaria. What’s even better is that Steven Phillips – who appears in the commercial – makes it a point to say that malaria isn’t just a CSR initiative for Exxon. Rather, it’s a business continuity issue – if Exxon’s workers are sick, the company loses money. Having a productive workforce is serious business, and Exxon appears to be serious about large scale malaria prevention activities, including insecticide-treated net distribution and even indoor residual spraying…

    Rob Katz

    August 9, 2008 at 4:50 pm

  4. […] Mahad Ibrahim at Technology, Health and Development informs us that one of the ads catching millions of eyeballs during NBC’s Olympics coverage will be ExxonMobil’s spot raising awareness about malaria. […]


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