iPhone for Global Health
There is not much left to say about the iPhone, it is clearly one of the most hyped electronic gadgets in history and it is an understatement to say that it has lit up the internet (a google search for iPhone yields 103 million hits, compare that to only 70 million hits for a google search on “paris hilton”). It looks like an enterprising non profit decided to see if they can use the iPhone hype to market their cause (getting anti-retroviral treatment to children infected with AIDS in Africa, KCA website). They were first in line at a New York store in order to get an iPhone that they will auction off. The “first iPhone sold” will be presented by Alicia Keys at the Black Ball.
As the highly anticipated iPhone launch approaches, so does the promise of improved communications and connectivity with people around the world. Connectivity is not limited to technology; rather, it’s a fundamental fact that we are “one.” source… Supporters of Keep A Child Alive took advantage of the wildly hyped iPhone launch by standing in line for 4 days and communicating the charity’s grass- roots mission to New Yorkers and media from around the world. At 6 pm on Friday, June 29th, Spike Lee, renowned director, producer, writer and actor, joined Keep A Child Alive volunteers at Apple’s Soho location to purchase the first iPhone.” Full story, Earth Times
I would guess that getting in line on Tuesday will have garnered more knowledge and advertising about their cause than the auction will. I am not sure what the impact has been on the organization, but it is certainly a unique and innovative idea. They have been smart about getting the word out. Of course there is the publicity they received from actually being first in line, but in addition to that, I have seen their cause mentioned on widely popular techie websites such as InfoWorld, Gizmodo and Endgaget and on other sites they have partnerned with (iphonelaunch.tv). The Taproot Foundation also had someone in line for charity (see stories here and here). Some pics below from the folks at Keep a Child Alive (via flickr):
“This morning we started lining up for the iPhone – we are first in line at the Soho Store! We’re doing it with our friends at Keep A Child Alive an amazing organization that provides drugs for kids in Africa.”
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