Global Health Ideas

Finding global health solutions through innovation and technology

Top Bollywood Stars too Cool for HIV/AIDS

It appears that some movie celebrities in India are woefully behind the times. Another attempt is being made in Bollywood to bring HIV/AIDS education to the public, however getting the top actors involved has been difficult. This is unfortunate given the tremendous impact of Bollywood, the influence of which cannot be emphasized enough with an estimated 15 million viewers daily. There have been two full length films on HIV/AIDS in Bollywood, but those were unsuccessful commercial ventures. Considering the stigma surrounding the full length features it will be interesting to see what happens with this new effort:

Bollywood Plots AIDS Message Despite Stars’ Apathy. Scientific American Jan 2007.
Four top Bollywood directors are to make short films dealing with HIV/AIDS that will be shown before blockbuster releases, hoping to use their stars’ pulling power to spread awareness of the deadly virus in India…The low-budget, 12-minute movies will be shown at theatres ahead of full-length commercial Bollywood films that star well-known actors, said Mira Nair, the India-born director of “Mississippi Masala” and the sensuous hit “Kama Sutra”.

“The idea is to piggyback on blockbusters to spread AIDS awareness” Nair Said. Nair, who is making one of the 12-minute films which will be titled “Migration”, said she had been unable to get A-list Bollywood actors to feature in the films on AIDS…”Lots of stars don’t want to be associated with the virus”.

Other sources: Reuters

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Written by Aman

January 28, 2007 at 9:42 am

Posted in Global Health

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