Global Health Ideas

Finding global health solutions through innovation and technology

Kaiser Univision & MTV Partnerships for World AIDS Day

saludesvida.gifIn the lead up to World AIDS Day, the Kaiser Family Foundation is partnering with several organizations including MTV and Univision. Although this project from Univision focuses on the United States, it realizes the power of television as an ICT for health education, in this case for HIV/AIDS. Univision is the fifth largest television network in the United States and broadcasts exclusively in Spanish, largely targeting the Mexican and Mexican-American communities. This project may prove to be an interesting learning experience for international health and development, as Univision reaches nearly the entire spectrum of Latinos, from the very affluent to the working class, including new immigrants.

UNIVISION PRESENTS AIDS SPECIAL “ENTÉRATE… SIDA, 25 AÑOS DESPUÉS” ON 12/2/2006
MIAMI, FL, NOVEMBER 27, 2006 — (NYSE: UVN) — Univision, in partnership with the Kaiser Family Foundation, will air a half-hour special “Entérate… SIDA, 25 Años Después” (Get the Facts!…AIDS, 25 Years Later). As part of Univision’s Peabody award winning health initiative “Salud es Vida…! Entérate!” (Lead a Healthy Life…Get the Facts!), the special will explore AIDS among Hispanics in the United States.

This poignant special will feature an exclusive interview with Univision’s Emmy award winning talk-show host Cristina Saralegui, one of the first national Spanish-language on-air personalities to address this critical health issue…In addition to this half-hour special, Univision and Kaiser have developed a new series of Public Service Announcements (PSA) and informational vignettes that will broadcast throughout the month of December. These announcements encourage young Hispanics to learn more about HIV/AIDS, talk to their families and partners about HIV, and get regular HIV tests.

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 87% of U.S. Hispanic Household…

The rest of this story can be found on the Kaiser Family Foundation website. RH Reality Check has also blogged about World AIDS Day, I encourage you to check out their website.

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Written by Jaspal

November 28, 2006 at 12:59 am

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