Global Health Ideas

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Shopping for Global Health

Oprah, Bono Fight AIDS With Shopping
Thursday October 12, 2006
Oprah Winfrey, Bono Promote New Clothing Line and IPod to Fight AIDS in Africa

CHICAGO (AP) — Dozens of “(Product) Red” items will go on sale in the coming weeks by Gap Inc., Apple Computer Inc., Motorola Inc., Converse Inc. and Emporio Armani. Portions of the product sales will go to The Global Fund, an organization that fights AIDS, tuberculosis and malaria.

“Some people won’t put on marching boots, so we’ve got to get to people where they are at, and they’re in the shopping malls,” Bono said in a phone interview. “Now you’re buying jeans and T-shirts, and you’re paying for 10 women in Africa to get medication for their children with HIV.” “We’ve moved from the philanthropy budgets to the marketing budgets, and guess what, there’s no comparison in size,” Bono said. “We now have some of the most creative people in commerce — Steve Jobs, the marketing people at Gap and Motorola — all working for the world’s poor. That is so so cool.”


Written by thd

October 12, 2006 at 9:24 pm

Posted in Uncategorized

2 Responses

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  1. This week, other have blogged about this and have a more cynical point of view:



    October 31, 2006 at 6:25 pm


    Apple Computer on Friday began selling a red-colored iPod Nano and $25 iTunes gift cards under the label of Product RED — a project created by Irish musician Bono and Bobby Shriver that aims to raise money for the Global Fund To Fight AIDS, Tuberculosis and Malaria by donating a portion of profits from a range of branded products — the AP/Houston Chronicle reports. The announcement was made on Thursday during the filming of the U.S. launch of Product RED on the nationally syndicated “Oprah Winfrey Show” (Heher, AP/Houston Chronicle, 10/13). American Express, Converse, Giorgio Armani and Gap were the initial partners in the program and are distributing credit cards and selling tennis shoes, sunglasses and T-shirts, respectively, carrying the Product RED label. The four partner companies have committed to the brand for five years and have pledged to give an average of 40% of profits from the products to the Global Fund. London’s Independent in May announced that it would become the first media outlet to sign on as a partner in the project. In addition, Motorola in May announced that it will partner with Product RED. According to Global Fund Executive Director Richard Feachem, Product RED has raised more than $10 million in the U.K. from February through September. The funds generated from U.K. sales will be allocated to HIV testing and treatment services for HIV-positive women and children living in Rwanda and to supporting AIDS orphans in Swaziland, he said. Feachem earlier this month announced that Product RED plans to partner with five additional corporations in the next few weeks. Bono, Winfrey and other celebrities on Thursday shopped in downtown Chicago in an effort to enlist consumers. According to Leslie Dance, vice president of marketing for Motorola, celebrities —- including Penelope Cruz, Jennifer Garner, Chris Rock, Maria Shriver and Steven Spielberg — will promote and represent various Product RED goods (Kaiser Daily HIV/AIDS Report, 10/12). The Product RED iPod will sell for $199, the same price as other versions of the product, and Apple will contribute $10 from each sale to the Global Fund. “We’ve moved from the philanthropy budgets to the marketing budgets, and guess what, there’s no comparison in size,” Bono said (AP/Houston Chronicle, 10/13).

    NBC’s “Nightly News” on Friday reported on the Product RED campaign. The segment includes comments from Bono and Shriver (Williams, “Nightly News,” NBC, 10/13). The complete transcript of the segment is available online. The complete segment is available online in Windows Media.
    Sign up for for email delivery of the Daily Reports, the Kaiser First Edition, or any of our other free email alerts. Email with story submissions and press releases. — a free service of the Kaiser Family Foundation — provides in-depth coverage of health policy news, debates and discussions to policymakers, the media and general public.


    October 21, 2006 at 8:29 pm

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