YouTube & Global Poverty: Is the UN getting HIP to internet marketing?
I have surprisingly seen little coverage on the UN’s latest marketing tactic. I heard on “On The Money” (CNBC financial show) of all places that the UN has taken “celebrity” power + argubaly the hotest website (YouTube) to reach people about global poverty. With 34 million visitors per month, this link to YouTube is surprisingly saavy. LINK TO VIDEO…
The UN has teamed up with one of the most recently watched controversial posters who has been all over the news (Lonelygirl15) on YouTube to deliver their “Stand Up” against poverty campaign. The only mention of this comes from a CNET.com news blog referencing the WSJ article today:
WSJ 10/9/07 “U.N. Enlists Internet Star for Antipoverty Pitch”
“The U.N. has enlisted the star of hugely popular Web video series LonelyGirl15 and other Web video makers to participate in an ad campaign promoting an antipoverty event it plans Sunday…
The U.N. hopes the videos will spark buzz about its call for people around the world to “stand up against poverty” at rallies and other events planned for a 24-hour period Sunday. The online videos are part of a broader ad campaign, designed by WPP Group‘s ad agency Y&R, also involving television.”
I have seen a few other organizations engage in this type of social marketing, but global health advocates should take note of tools like this to spread their messages.