Shopping for Global Health
CHICAGO (AP) — Dozens of “(Product) Red” items will go on sale in the coming weeks by Gap Inc., Apple Computer Inc., Motorola Inc., Converse Inc. and Emporio Armani. Portions of the product sales will go to The Global Fund, an organization that fights AIDS, tuberculosis and malaria.
“Some people won’t put on marching boots, so we’ve got to get to people where they are at, and they’re in the shopping malls,” Bono said in a phone interview. “Now you’re buying jeans and T-shirts, and you’re paying for 10 women in Africa to get medication for their children with HIV.” “We’ve moved from the philanthropy budgets to the marketing budgets, and guess what, there’s no comparison in size,” Bono said. “We now have some of the most creative people in commerce — Steve Jobs, the marketing people at Gap and Motorola — all working for the world’s poor. That is so so cool.”http://www.joinred.com